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Tyler Oakley for The Trevor Project

BENEFITTING THE TREVOR PROJECT

Prizeo works with digital influencers on annual campaigns for their favorite charities — offering a platform tailored for their audience and utilizing YouTube livestreams for digital telethons.

WHAT THEY WANTED
  • To celebrate Tyler Oakley’s birthday by raising $150,000 for The Trevor Project
  • Increase awareness and funds for The Trevor Project’s work in crisis and suicide prevention for LGBTQ youth
WHAT WE DID
  • Encouraged fundraising through once-a-week livestreams hosted by Tyler throughout the campaign
  • Incentivized donations by working directly with Tyler on unique, personalized reward levels
WHAT THEY GOT
  • In 2014, beat their $150,000 fundraising goal by $375,000
  • Raised a total of $1.1M during campaigns in 2014 and 2015
  • Brand sponsorship opportunities — including Taco Bell — from the awareness and engagement driven by the campaign
$500,000+

Raised Two Years in a Row

250%

Beat first year’s fundraising goal by

2.5 MILLION

YouTube Views

Social Media Mobile Marketing Example
Social Media Mobile Marketing Example
Social Media Mobile Marketing Example
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